Talea Penn St
—Penn District
About the project
Towards the end of last year long time clients, Talea Beer Co, opened their fifth taproom in New Yorks Penn District opposite the iconic Madison Square Gardens. A new neighbourhood gave the opportunity for a different approach with the interior. With its exposed brick and industrial feel we decided to make this a branded space leveraging the brands large suite of graphic assets that have adorned some of their most popular beers. Using a bright and bold limited colour palette the space was painted with oversized graphic shapes, colourful random mosaic tiles and a directional sign displaying distances to their other locations.
Sectors
- Food & Beverage
- Restaurant & Bar
Services
- Branding
- Art direction
- Graphic Design
- Illustration
What they say
John has been instrumental in building our brand identity and ensuring consistency of message and aesthetic. We started working with John before we had finalized our brand name and first products. Now, seven years later, hundreds of SKUs, and with an ever-growing scope, he continues to delight us. John helped us articulate our brand and create a visual identity and language that continues to succeed on the shelves of Whole Foods and Trader Joe's, as well as in our five brick and mortar locations. I love that he is always game for new product extensions or designing small but meaningful details. When doing collaborations with brands like Tabasco and Olipop, our partners are always impressed by his work. I firmly believe we would not have had as much success without John as a partner. Any brand who he brings on is incredibly lucky to have him in their corner.
Tara Hankinson & LeAnne Darland – Co-Founders TALEA BEER Co
