About
IWANT is a creative branding & communications agency based in East London, formed in 2003.
We work closely with our clients to create work we can all be proud of. We specialise in the creation and development of brands, including naming, branding, art direction, packaging, environments, digital, illustration and image making. Whether working with national institutions such as the National Trust, destinations such as Wembley Park, global brands like Sony Music or independent companies and start-ups we employ the same principles and ethos of functional, beautiful design, bursting with personality that engages and excites, all achieved through conceptual thinking, discourse and hard work.
We pride ourselves in our flexibility to tailor our services to our clients needs, working with, not just for, and becoming a reliable extension of their business.
Services
- Branding
- Art direction
- Packaging
- Naming
- Illustration
- Copywriting
- Animation
- Digital
- Type design
What they say
John has been instrumental in building our brand identity and ensuring consistency of message and aesthetic. We started working with John before we had finalized our brand name and first products. Now, seven years later, hundreds of SKUs, and with an ever-growing scope, he continues to delight us. John helped us articulate our brand and create a visual identity and language that continues to succeed on the shelves of Whole Foods and Trader Joe's, as well as in our five brick and mortar locations. I love that he is always game for new product extensions or designing small but meaningful details. When doing collaborations with brands like Tabasco and Olipop, our partners are always impressed by his work. I firmly believe we would not have had as much success without John as a partner. Any brand who he brings on is incredibly lucky to have him in their corner.
– Tara & LeAnn – Founders, Talea Beer Co.
I’ve worked with John for over 20 years, beginning with club flyers before moving into venue branding and album artwork. His creative imagination is always both timeless and totally contemporary. I look back and still love everything he’s done for us. He is generous during the development stage, offering alternatives until the brief fits, and then meticulous with the detail. He is also a lovely chap and a pleasure to chat to on the phone, especially on the travails of his beloved Spurs. I couldn’t recommend him more highly.
– Ben Watt – Everything But The Girl
I’ve worked with John Gilsenan and Iwant Design for over 12 years, and in that time his designs have been instrumental in building our brand as a whole. He consistently delivers forward-thinking, creative work with real wow factor, shaping everything from our labels to our menus and digital — including the now iconic Summer in a Bottle design — and giving each element a cohesive and distinctive look. John communicates clearly, engages with the production process to ensure the best outcome is always achieved, and approaches billing in a straightforward, professional manner. His creativity, reliability, and professionalism have made him an invaluable long-term partner for Wölffer.
– Max Rohn – CEO, Wölffer Estate Vineyard
The team at IWant was outstanding to work with from start to finish, bringing the Montauk Brewing brand to life through a fresh new website with creativity, clarity, and incredible efficiency. They were collaborative, responsive, and thoughtful throughout the entire process, delivering high-quality work quickly while staying right on budget. Their ability to understand the brand and translate it into a digital experience made the project seamless and successful.
– Matt Schweers – Digital & Social Marketing Director, Tilray
IWant Design has been our lead creative agency for the last few years and has really elevated our campaigns and overall brand. John is great to work with and can work under tight deadlines which we really appreciate.
– Lucy Evans – Head of Marketing, Alexandra Palace
Having developed our branding for The Teaching Awards Trust and The Pearson National Teaching Awards, John did a fantastic job on our new Education Insights series of regional events.
We wanted something that felt fresh and modern, moving away from the traditional education look to create a brand that reflected the purpose of the series - sparking conversations, sharing ideas and bringing people together. John really understood what we were trying to achieve and translated that into a visual identity that felt full of energy.
The finished brand guidelines are clear, practical and give us confidence that we can apply the brand consistently across all our events. We're really pleased with the outcome and wouldn't hesitate to recommend John.
– Rebecca Laidlaw – Marketing Director, The Teaching Awards Trust
Choosing to work with iwant was one of the best decisions I made when building my brand. John understood my vision and created an identity that is both timeless and distinctive. Our branding is often complimented and continues to help us stand out in a competitive market. Starting a business is hard enough but IWant made the branding journey much easier.
– Allanha Brown – Founder, Hotdrop
If you would like to work with us, have any press requests or would like to know more about our process please drop me an email here
Selected clients
100 Iwant logos
