PLAYin CHOC
—Putting The Play in Choc
About the project
Maya Simler Still remembered the anticipation, excitement and joy she felt as a child when her parents would be chocolate as a special treat. Especially a chocolate with a small toy. Now as a parent she wanted her children to live those same feelings, but having become more health conscious and environmentally conscious she decided to create Playin Choc. A product that would offer all the joy with ethically sourced materials and ingredients that are good for you. With a Masters degree from St Martins and a design background Maya set Playin Choc in motion.
Maya engaged us at the early stages, she had developed the prototypes and had some illustrations created and needed a brand identity and packaging expertise to help pull it altogether. We worked extensively on the branding and across all ranges of packaging as well as designing and building their website and store.
Sectors
- Food & Beverage
Services
- Branding
- Art direction
- Graphic Design
- Packaging
