Jack Cheshire

Fractal Future Plays is third of multi instrumentalist Jack Cheshire’s five albums we have collaborated with him on.

This record is Inspired by the concept of multiverse, time corridors, the Astral Plane and the dystopian rabbit hole our world appears to have fallen down this past year, it has been described as a unique and bewitching brew of haunting refrains, relentless grooves and interstellar widescreen atmospherics, all of which is grounded with drums and production from Jon Scott.

The campaign, album and singles, utilises fractured repetitive imagery that echo and ripple in rhythm with records sound, calling to mind old fairground hall of mirrors or weird 70s sci-fi or psych TV title intros. Type also echoes on the cover with supporting type moving in a continuous swirl on the rear of the sleeve.