Go Lightly
—Do Rightly
About the project
Go Lightly have created a healthy, low cal, lightly sparkling pressé inspired by ‘the only way to eat’ mediterranean diet.
High in vitamins C&D, which naturally strengthen the immune system, and 100% natural with no artificial ingredients or sweeteners Go Lightly are here to disrupt the category.
The branding takes its visual cues from the small stickers found often found on imported fruits whilst the logo is in the form of a graphic citrus segment. With bright bold citrus colors the brand pings from the shelves to draw attention in a crowded category.
Services
- Branding
- Art direction
- Packaging
- Digital
